post-production is focused primarily on editing the clip. But other points are also essential.

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Visual effects adjust the image like  white balance, clarity, grading...

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Sound effects are as important as visual effects. Well-calibrated sound mixing, dialogue, voice-over, and music turn a low-quality clip into a professional clip.

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Graphic effects may include animations, graphics, fades, overlays, titles, subtitles, use of green screen, animated logos, 3D objects.

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Calls to action can be urls  for a white paper, a contact, an email address....

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