How to approach video marketing?
The why ?
Video has great strengths. From 30 seconds to 30 minutes, that's the time it takes for a prospect to learn about your product or service, brand or company.
The ability to transmit information has yet to be equalled.
Video is a tool that allows you to be informative, creative and emotional at the same time
Videos on the website improve SEO.
Internet users spend twice as much time on a page with a video.
The video can be used in your blogs.
Post video content often.
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Define your objective for your video according to the stage considered in the Marketing funnel
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Awareness: the viewer realizes they have a problem
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Consideration: the spectator thinks to solve the problem
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Decision: The solution is found with supporting evidence​
Finding your target audience is a crucial step. It is imperative to define the personality of your target audience.
The spectator's journey: the protagonist of the story
Conflict: The Viewer's Pain Point
Happiness: a world without pain
Resolution: the answer
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Advertising: this is a "corporate" video, to publicize the company and its main assets (30 sec to one minute)
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Explanatory video
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Product Video
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Testimony
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Lifestyle
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Documentaries
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stories
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Animation
